Slacker’s New Revenue Stream

Slacker Radio has announced a partnership with Hot Topic that will enable them to sell artist related merchandise to listeners. Slacker Personal Radio web listeners can click an icon while playing an artist to view and purchase artist-related merchandise, ranging from t-shirts, to hoodies, to DVD’s and vinyl records, from ShockHound, a Hot Topic subsidiary.

“Partnering with ShockHound and Hot Topic to offer the apparel and accessories of our listeners’ favorite music is an exciting extension of the Slacker Personal Radio experience,” said Jonathan Sasse, senior vice president of marketing at Slacker.

Shockhound has an extensive catalog of artist-inspired t-shirts, hats, jackets, pins, backpacks, posters and much more.

This is a great way for online stations to extend their marketing beyond song downloads. Slacker Radio’s service encourages listeners to interact, refining their stations to suit their personal music experience. Now listeners can listen to their favorite artists and buy band merchandise at the same time. It’s a formula that builds on people’s passion about their music, and a great new revenue opportunity for Slacker…

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2 responses

  1. is this a Rev share for slacker with hot topic…with a % of sales going to slacker? just wondering about the business model for slacker. thanks,

  2. I don’t know the percentage, but yes, Slacker’s compensation is based on the amount of sales generated. Artists share in the revenue as well, at least for the licensed merchandise.

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