VW’s Internet Radio Project

Volkswagen will soon begin testing connected radios in cars that will allow listeners to create personalized playlists. The new system, which VW expects to begin testing in 2011, will let listeners choose the content, and stream it directly to their device. Listeners will be able to choose from a variety of programming options and build a playlist.

Volkswagen has chosen, somewhat curiously, to call this a Hybrid Radio. I suspect that name, which has come to carry a meaning of alternative energy systems in cars, may change before the devices actually roll out in the US.

VW partnered with German radio and streaming station Hit-Radio Atenne Niedersachsen to develop the system. Testing will of course, begin in Germany. No word on when units will be available to US consumers.

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One response

  1. Listeners will be able to choose from a variety of programming options and build a playlist.

    Whilst driving the car, one can build a playlist? Really? Reality seems to have been left out of this press release.

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