There’s buzz around the Internet that Howard Stern will leave Sirius XM at the end of his $500 million contract at the end of this year. Stern has hinted at ending his run with Sirius and turning to the Internet as his next frontier. He’s not alone. Dr. Laura Schlessinger recently announced she will leave terrestrial radio at the end of the year and has hinted that she may head for an Internet based audio platform where she can “say what’s on her mind”.
Howard Stern is arguably the most popular, most listened to radio personality ever. His move to satellite radio revved up Sirius and enabled them to eventually win the battle against XM and gobble them up.
Rumors that he’ll move his show to Internet radio next are exciting. Internet radio could provide a multi-media platform that would be entirely compatible with his larger than life image. Imagine Howard Stern apps, streams, in-studio videos, side channel audio and video programming, all wrapped into one online platform.
If he’s smart, and I think he is, he’s not just thinking about an audio stream, he’s thinking about how his audio show gets unleashed from corporate control and becomes a mega brand, a huge online destination the likes of which Internet radio has yet to see. Yeah, I think Howard Stern would be good for Internet radio. And Internet radio would be good for Howard…