Sony Will Stream Music Unlimited

Sony has announced that they will launch an online cloud based music service called Music Unlimited before the end of the year. The service will stream music to Sony’s TVs, Blu-ray players, and connected mobile devices, which will also be able to cache and store songs for offline listening as well.

Sony released the news on the same day that Apple announced its iTV and new version of iTunes, indicating their intention to compete head-on with the leader in the online music marketplace.

Cloud based music services that store music online and stream it on demand are the next coming for the digital music industry. Google is reportedly planning to release its own version before the end of the year, Apple purchased Lala with a similar intent, and several other services are already available.

Sony’s version, Music Unlimited, will include common playlist building features along with Sony’s SenseMe technology which can detect personal music preferences and suggest music based on those criteria. Music Unlimited is based on the Qriocity platform, Sony’s cloud based streaming delivery platform.

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