There’s definitely a trend among online behemoths (like Google, Apple) to purchase hip streaming music platforms (like Simplify, Lala) as tools for an upcoming entree into the streaming music marketplace.
Amazon will be shutting down the service and reportedly focusing on Songza, a recommendation based streaming service purchased by Amie Street in 2008. Customers who have credit at Amie Street can use it before September 22.
The company was started by several students at Brown University in 2006. Amazon invested in them in 2007. They’ve been kind of struggling since then, trying to be innovative, and work with the big labels, and hold true to independents, and make some money.
So now Amazon joins in the race to launch the perfect streaming music platform. There’s plenty of room in the pool..
JL NOTES: There are some reporting that Amie Street founders will remain independent and working on Songza and that Amazon takes over only Amie Street the download platform.