Harman’s Aha Moment

Image representing Aha Mobile as depicted in C...

Image via CrunchBase

Joining the list of manufacturers moving into mobile streaming, Harman International purchased Aha Mobile. Aha Mobile is a technology platform that provides on-demand, interactive, personalized radio to mobile users. It uses location based and text to speech features to personalize and stream audio content. It enables a user to update or listen to a facebook or Twitter feed, receive or share traffic reports, find out what’s nearby for lunch, and listen to podcasts.

“Streaming, on-demand Web content technology is a natural complement to HARMAN’s premium infotainment systems, and we look forward to expanding the reach of this innovative platform,” said Dinesh C. Paliwal, HARMAN Chairman, President and CEO. “We will deploy this new technology to strengthen our global leadership as the provider of choice for rich, interactive infotainment on the road, around the home, or on the go.”

Mobile connectivity has become a key feature for auto industry leaders Ford with Sync, and GM with OnStar. GM just announced a new extension of its OnStar connected platform called MyLink which will feature wifi connectivity, streaming audio featuring Pandora, and other voice activated online options.

Aha Mobile had recently signed a deal with Internet radio Ad Network TargetSpot to sell location based audio ads on their mobile streams.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: