Daily Archives: September 23rd, 2010

Streaming Broadcasters Need a Wake Up Call

New data released by AndoMedia this week showed that listening to Internet radio Pureplay stations, or online only stations now represents more than 60% of US based listening among the groups that they measure. Dave Van Dyke of Bridge Ratings sent me two graphs that show the movement of listening to pureplay stations versus broadcast streams.

I think this trend is significant and should be taken as a demonstration of the need for broadcasters to modify their online strategy and move away from simply simulcasting their on-air product. Here are the visuals..

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