Mobile music service Thumbplay has signed up over half a million trial accounts since it launched in March. Thumbplay offers unlimited music streaming for a monthly subscription fee of $9.99.
The downloads are for an initial free trial period, and although Thumbplay won’t say what their conversion is, Techcrunch points out that even at just 10% conversion that is $500,000 a month in revenues.
That sounds like a business model to me.
Some more interesting info on the service. Ninety percent of the use is on smartphones, although Thumbplay does offer a desktop app as well. Most of the subscribers are male, 25-34 years old. 39% of smartphone listening is on iPhone, 36% on Blackberry, and 25% on Android. Thumbplay’s one of the top 100 free apps in the iPhone app store.
And their promotional video/take off on an infomercial is amusing too.