Spotify’s Bad Idea

Spotify, the hugely popular European on-demand streaming service that has yet to launch in the US has Sean Parker as a new investor. The notorious founder of Napster (the illegal one). Parker – the guy brought to life on the big screen by Justin Timberlake in the movie The Social Network – is out to finish what he started with Napster, and ‘fix what he broke’.

Until I heard this I was actually betting on Spotify. But Sean Parker is probably the single worst thing that ever happened to digital music. I think they have misjudged the US market. They’re in negotiations with the record labels, and have had to push back their US launch several times because they can’t get a deal, and now they’re letting Parker talk for them?

If Parker didn’t actually create music piracy, he certainly made it popular and famous.

If you want to get a taste of what an appealing spokesperson Sean Parker makes for Spotify, take a look at this video. In it, he discusses the war on piracy as a failure, and explains why Spotify’s on-demand subscription service will succeed. And I ask you, would you buy anything from him?

What on earth is Spotify thinking?

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