Who Needs Labels? Joe Purdy’s Online Success Story

Joe Purdy on stage @ Monto Water Rats, London

Image by ben g via Flickr

When the record labels told Joe Purdy he could have a record deal as long as he changed his sound, Purdy decided to build his fanbase online instead. Eleven albums later, you can hear all of his music on his website and buy songs for download there as well but you won’t find his music available for sale in a record store anywhere.

Purdy’s story is one of online success. No record label, indie or otherwise. No record stores selling his stuff. His distribution is completely online.

He took his music direct to his fans, and it’s worked out just fine for him thank-you-very-much. His songs have been featured on TV shows like Lost, Grey’s Anatomy, & House, not to mention in a Kia ad that aired in the Superbowl. You can hear his music on Pandora, Rhapsody, Last.fm and other popular streaming platforms.

He writes, sings and produces all his music himself, and he’s sold lots of music  from his website, without any label. What’s more,  all his songs are available for streaming on his website for you to listen to before you decide to buy. He says he treats his career like a small business, and it seems to be working out just fine. Yep, Joe Purdy’s alive and well, with a thriving musical career online..

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2 responses

  1. Vanessa Cinquemani

    Here’s a question – is it actually JOE getting his music placed in TV shows? Is it actually JOE sending his tunes in to Pandora, Rhapsody, etc.? Is it actually JOE handling the online sales? I have a funny feeling it’s not – this story should be more about his management and less about him ‘doing it all himself’.

  2. It’s an article about him doing it without a record label. Thanks for reading!

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