Internet ad revenues hit $6.4 billion in Q3 of 2010, a new quarterly record for online spends, and a 17% increase over the same period last year. In the face of recession, and while more traditional media watch their ad revenues stagnate or fall, digital ad spending is obviously critical to advertisers.
In that setting, consider the fact that banner ads are the most likely to be ignored ad unit, with search advertising also more likely to be ignored by consumers than other more traditional ad fare like TV, Radio and Newspaper ads. That’s according to an article in AdWeek on a recent Harris Poll.
The problem with banner ads may just be that they’re so common and pervasive that they’re not penetrating and making strong enough impressions to generate a click. So how about banner ads that come with an audio feature that calls attention to the banner!
This is a great opportunity for Internet radio sellers to bring their ad assets to digital shops and point out the amazing features of their banner units. They come with audio. They won’t get lost in the crowd. They’re two impressions instead of one.
Digital Ad Agencies looking for ways to boost banner effectiveness might just think an Audio Banner sounds like a good idea…