Nearly a third of British adults have listened to Internet radio, according to updated research from RAJAR, the official body in charge of measuring radio audiences in the UK. 16.3 million adults have listened either to live or time shifted streamed services.
RAJAR is jointly owned by the BBC and commercial radio companies. This updated information comes as part of MIDAS, Measurement of Internet Delivered Audio Services. Basically, commercial and non-commercial radio operators in the UK have teamed up to fund research that provides them with audience data, an approach that I think makes enormous sense for an industry that is witnessing the kind of platform segmentation that radio is.
Mobile listening has grown rapidly in the UK over the past year. 6.6 million persons 15+ have listened to Internet radio on a mobile device. Over a quarter of smartphone owners on the Midas survey (26% or 2.2 million adults) have downloaded a radio app and, of those, almost half (44%) use their radio apps at least once a week.