AOL Mines iTunes For Great Programming

It was bound to happen. Adam Carolla, whose standalone podcast project consistently ranks multiple shows in the iTunes top ten audio podcasts, will join a late night video block of programming on AOL that will, no doubt, extend his reach and build his brand while contributing to increased audience and revenue for them as well.

Last week AOL announced a new late night video block of programming featuring content from “The Adam Carolla Show,” ”Kevin Pollak’s Chat Show,” and Kevin Smith’s SModcast Network. Fans will be able to both hear and see the best moments from these popular podcasts and talk shows on a nightly basis exclusively on AOL.com.

This move will feature weekly highlights from ACE Broadcasting’s “The Adam Carolla Show,” where the celebrated author of the bestselling In Fifty Years We’ll All Be Chicks interviews celebrities, athletes and other persons of note. That programming will be paired with highlights from Kevin Smith’s Smodcast Podcast network, and Kevin Pollack’s weekly video show Kevin Pollack’s Chat Show.

Carolla, Pollack and Smith will each maintain their own online presence and continue producing their programming. AOL will feature highlights, and no doubt extend their reach. When I checked, Carolla had 3 podcast shows in the top ten audio podcasts on iTunes, with another at number 11. His show has seen over 50 million downloads, making him the most popular audio podcast of all time. Pollack and Smith are video guys. Pollack produces a weekly video show that airs on sunday nights and is available on YouTube and iTunes. Smith’s Smodcast Podcast network is a veritable treasure trove of creative online content.

Carolla’s been an advocate of podcasting, but he’s made no bones about the fact that the revenue wasn’t rushing through the door. I’m sure this deal offers him a better financial outlook. AOL meanwhile, sees the opportunity that popular content on iTunes can offer in terms of building a network. Their ability to offer a revenue solution to independent content creators is a win for them and the talent.

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