The Top Ten most followed people using Twitter are mostly musicians. Six of the top ten Twitter users with the most followers are musicians, according to Twitalyzer. Not surprisingly, Lady Gaga leads the pack at number one with more than ten million followers. She’s got lots of clout, influence and impact, according to the social media ranking service, but little generosity, meaning she seldom or never retweets other people’s tweets.
Other musicians with lots of Twitter power are Justin Bieber, Britney Spears, Katy Perry, Taylor Swift and Shakira, with six million followers. Non-musician folks in the top ten are Barack Obama, Kim Kardashian, Ellen DeGeneres and Ashton Kutcher.
Lady Gaga used Twitter yesterday to build excitement for the release on iTunes of her new song, tweeting about it and establishing a hashtag so listeners could talk about it.
Twitter is a powerful platform that enables musicians to personalize their image and connect directly with their fans. Like everything else, there’s an art to it, and using it well can have great rewards.