Adam Carolla has broken the record for most downloaded podcast, according to Guinness World Records, receiving 59,574,843 unique downloads from March 2009 to March 16, 2011. The previous record was held by the Ricky Gervais Show.
Carolla launched a pr campaign to boost awareness that he was closing in on the record, urging listeners and followers to download his podcasts so he could beat Gervais. “Be a part of history, and help us bring the World Record for Most Downloaded Podcast over to America—where it belongs.” The broken record was announced during Carolla’s live appearance on the Jimmy Kimmel Show.
The most recent Arbitron/Edison Infinite Dial Study reported that 31 million Americans have listened to a podcast in the past month. That translates to 12% of the 12+ population, a share which has not increased in the last year.
While it’s not growing at the rapid pace that streaming audio is, podcasting seems to be holding its own as an audio delivery platform that is uniquely suited to Carolla’s style – personality driven programming. Carolla’s story is a great one – from out of a job at CBSRadio in LA, to building his own show, to podcast of the year, to Guinness World Record for most downloaded podcast.