AARP, with the help of Concord Music Group and Slacker, has launched a compliment of streaming music channels designed to help adults find the music they love in the digital age. AARP Internet Radio, a free music player provided by Slacker, features 18 free streaming channels of handpicked music catering to the musical tastes of Americans age 50+ and is the initiative’s centerpiece. Its aim: to make enjoying music intuitive and fun—especially for people who have been largely underserved by conventional music sources.
AARP serves a distinctly older portion of the population but is hardly just for retired persons – anyone over 50 is eligible to join. They reportedly have over 40 million members who join to enjoy benefits and support their collective efforts on the behalf of older Americans.
And they are now encouraging their listeners to enjoy Internet radio! Visitors to the AARP website can open AARP Internet Radio in a separate window displaying the music player and a list of stations to choose from. Users will have the option to play, pause or skip songs, and easily change stations. Slacker has apparently created a “simplified radio player” to make it easy and attractive for folks unfamiliar with online radio to give it a try.
AARP’s music site also features lots of news and information for music fans, as well as chat rooms. Mobile apps are in the plans as well.
This is a great idea, and a big win not just for Slacker, Concord Music and AARP but for Internet radio as well. Who better to drive new listeners online than AARP? I love it…