Internet Radio Audience Data Released For May

Triton Digital has released its ranker of the top 20 stations or networks measured within its Webcast Metrics audience measurement platform for May. At the top of the ranker, Pandora picked up another 30,000 or so Average Active Sessions, some of this a result of missing data from the last several months, which had been noted in previous data releases.

Other services were fairly stable, with CBSRadio losing a little in their AAS and Clear Channel picking up a few thousand. We’ll see a bigger loss assigned to CBSRadio in the coming months as the AOL audience number moves onto the Slacker platform and becomes part of that number. Slacker has said that their number will benefit by doubling with the addition of AOL’s measured audience. On their own, they have actually been losing a little ground on the ranker, their AAS dropped about a thousand from last month and roughly two thousand from March.

I’ve begun to think that a monthly microscope on each station or services ups and downs is overkill, so I’m reluctant to recite the minor changes that occur with every new data release. I think what’s more interesting is growth over several months and trending as it relates to big changes (like the AOL shift from CBSRadio to Slacker.)

I’m also hoping to see more and more information on listening patterns – how much is on a desktop versus mobile within these audiences? Where is the audience concentrated in terms of dayparts as well as geography? And what’s the universe looking like? I’m hoping that we’ll see more and more of that as the Webcast Metrics service matures and measures more and more of the Internet radio landscape..

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