In a stock for stock transaction, Randy Michaels and his partner Marc Chase have exchanged ownership of their “pureplay recommendation system” called Up Your Ratings (UYR) for RadioIO stock. Michaels and Chase also become strategic advisors to the company. It’s an announcement that has been in the works for a while – Michaels and RadioIO CEO Tom Bean are old friends, along with Bubba, who joined RadioIO at the beginning of this year.
UYR, which is owned by Randy Michaels and Marc Chase, is a private company with unique intellectual property that has been developed by Mr. Michaels and his team. UYR’s pure play recommendation system (ScenarIO) is designed to deliver a one-to-one, vs. a one-to-many, consumer preference based custom audio product that is specific to the users tastes, locations, moods or activities thus creating a unique audio experience.
“IOWorld and RadioIO have long been innovators and pioneers in the Internet Radio Space including most recently with the launch of RadioIO Live® and The Bubba the Love Sponge® show,” stated Randy Michaels. “Marc and I look forward to continuing that tradition of innovation and with UYR’s IP and IOWorld’s platform we will implement a plan for internet radio that combines the best practices of traditional media with the most successful interactive characteristics of leading internet businesses.”
Following on the heels of that announcement comes another – Shannon Burke, a former Clear Channel personality who lost his morning show gig when he ran into trouble with the law (involving a gun and a wounded wife and dog) will leave the AM radio job he has had since July and join Radioio’s Bubba Army with an uncensored show. I for one cannot wait to find out who’s next..