September Webcast Metrics: Pandora, iHeartradio Gains

Triton has released Webcast Metrics listening data for stations on its platform for September. The numbers reported show Pandora’s Average Active Sessions up by about 75,000 over a full week daypart while Clear Channel’s iHeartradio gained about 8,000 in the same daypart. While Pandora’s raw number gain in AAS is much bigger than iheartradio’s, the two services each gained approximately 10% in the most recent ranker.

This is the first time that Clear Channel’s streaming audience has grown at the same pace as Pandora’s, and it came in the month of a major relaunch of iHeartradio, complete with a two day star studded live and streamed concert that reportedly cost the company $10 million. Clear Channel’s Bob Pittman has invested a lot of time and money in iheartradio, and these numbers indicate that it paid off in terms of increased traffic and listening. The report also shows that iHeartradio averaged 11 million more session starts than the month before – a handsome 20% increase.

The monthly report also shows CBSRadio losing audience, with an AAS that dropped from 97,712 to 93,448 – at least in part due to the loss of AOL Radio‘s audience. This trend should be countered by CBSRadio’s recent move to purchase Metrolyrics, one of the most trafficked music sites on the web.

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