Consumers want Internet radio in their dashboard. 64% of consumers would listen everyday if they had access to streaming music sites in their cars, according to a newly released study sponsored by Harman, the premiere audio system brand. The only thing they want access to more than streaming music in their car is real time traffic, and being connected to a home computer, news, and the Internet were attractive options as well.
All of this from a new study, Driving the Connected Computer, that examined the technologies that consumers want in their cars. Voice controls are highly desirable, 70% of those said they would prefer voice controls that make a car easier to use.
The overwhelming takeaway is that consumers consider it essential to stay connected in their cars. “Staying connected in the car is essential to success,” is the way one survey participant put it. The survey consisted of interviews with Adults 18+ who own a car, make buying decisions and already own several tech products such as a smartphone, mp3 player, etc.. Voice controls, Internet connectivity, and tools that enable productivity are the hot buttons for these consumers.