Facebook Users Like Streaming Music

When facebook introduced its music discovery platform with a list of streaming partners at its f8 developers conference in September, we knew there would be some big winners among the partnering services. Now, from a post on facebook’s own developer blog we learn that since that announcement on September 22nd, facebook users have shared songs 1.5 billion times using those services integrated apps. 

Facebook wanted to integrate music sharing and discovery and make it a more meaningful part of the facebook experience. It’s certainly been that for their partner services, which have experienced growth ranging from doubling their active users to increasing their user base 2 – 10 times.

Here’s a list of highlights, pulled from the post, of the growth some of the services have seen:

  • Spotify: Already one of the defining social music apps on the web, they expanded to the US this summer and added well over 4 million new users since f8.
  • Earbits: Y Combinator-funded startup built by a team of musicians saw a 1350 percent increase in the number of users becoming fans of the band they’re listening to.
  • MOG: Their uniquely social business model has led to a 246 percent growth in Facebook users since f8.
  • Rdio: Their strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
  • Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
  • Deezer: Based in France, they’ve added more than 10,000 users per day since finalizing their Open Graph integration.
There is no mention of iHeartRadio, Clear Channel’s streaming portal, which is also a partner. There’s also no mention of Pandora because they are not a partner in this integration with facebook, although they do offer their users the ability to share music on facebook through their own interface.
Elevated status in the facebook platform is not without cost – those services have to force listeners to have a facebook account in order to join. Spotify and iHeartRadio, among others, have taken some flack for this twist, and this is likely the thing that kept Pandora on the sidelines. But it appears there are already big winners in facebook’s new streamed song sharing platform, despite the high cost to services who decided to play..
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: