In the new world of metered mobile data plans, Onavo has developed an app that is very useful in helping folks keep track of their usage and even select apps that use data efficiently. You can download their app onto your smartphone which compresses the data that your apps use.
Onavo recently published data on music apps – focused on which apps were most popular among Onavo users, and which apps are most efficient. Turns out that TuneIn‘s app is the most widely used with 6.6% of IPhone users per month. TuneIn is also very efficient, ranking below other popular apps in terms of data usage.
TuneIn is a music app that serves as a directory for more than 50,000 radio stations, both terrestrial and online. They have one of the most popular music apps on iTunes. (They used to be RadioTime.)
But where is Pandora, you might be asking, and that is a good question. In terms of app users they rank second, right behind TuneIn with 5.8% of Onavo iPhone users. But in terms of data usage they’re much thirstier, using almost 3 times the amount of data.
It’s not clear to me from the chart that they have factored in the possibility that Pandora listeners are listening longer as a reason why they are using up lots more data. This would be a good thing to know. But it’s a fun chart from an interesting company who’s got an interesting view on the industry..