Google Music Launches – Again

Google Music is open for business, according to their blog. Google‘s cloud music project, launched last May as Music Beta, has morphed into a larger platform that includes cloud based syncing and listening as well as a music download store. Google Music enables listeners to sync their music collection across multiple devices, maintain playlists, and purchase songs for download to listen to on your Android mobile device.

The new Google Music store offers more than 13 million tracks from artists on Universal, Sony, EMI, and the global independent rights agency Merlin as well as over 1,000 prominent independent label. The deal with Universal was just announced yesterday and enables Google Music to offer access to 80% of music available today. Only Warner Music Group is holding out at this point.

To celebrate the launch, Google Music is offering exclusive access to music by artists including Coldplay, Dave Matthews, Shakira, Pearl Jam, Busta Rhymes, The Rolling Stones, and others.

Another interesting feature of Google Music is something called The Artist Hub, which allows any musician with the rights to upload music, create an artist’s page, set pricing and sell their music.

This isn’t the first time that Google has launched a platform called Google Music. The last iteration before Music Beta was a platform that included partnerships with lots of other services. This one is clearly positioned to compete with iTunes, with cloud elements that allow syncing. In fact, it sounds like this service uses cloud storage for syncing more than streaming, which will distinguish it from the likes of Rhapsody, Spotify and others. Apple is reportedly readying their cloud based entry as well.

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