Daily Archives: November 28th, 2011

October’s Internet Radio Audience Report

Clear Channel’s iHeartradio showed a surge in audience for October following the relaunch of the streaming platform with a 10 million dollar promotional budget that included a two day live and streamed concert in Las Vegas. Newly released audience data from Triton Digital’s Webcast Metrics audience measurement platform shows that iHeartradio gained 15% in the number of average active sessions from September to October’s 106,733, after gaining 10% in September, the month during which the relaunch of iHeartradio took place.

Meanwhile, Pandora‘s audience continued to surge as well, growing 7.5% to more than 800,000 Average Active Sessions Monday – Sunday 6am – mid in October.

CBS Radio‘s streaming audience fell again, after losing AOL Radio which migrated to Slacker in August. The AAS for CBS Radio dropped 14% during October. Slacker consequently saw their AAS grow by 18%. The Cumulus group of streaming stations is looking strong on the ranker as a result of their purchase of Citadel since the last release, however, their 45,489 AAS is actually lower than the combined Cumulus and Citadel numbers from September by about 4%.

WNYC debuts on the report, although we do not know if that’s a result of audience growth or that they are new to the measurement platform. Triton’s Webcast Metrics is server based measurement Other groups such as Cox, Entercom and others were pretty stable in the month to month report.

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