What’s Driving Internet Radio

1963 Chrysler Turbine in Hershey PA.

“In the not-too-distant future, a car with a radio that receives only AM or FM will qualify as an antique.” So says a WSJ article covering a new study released by Deloitte on Generation Y’s automotive buying power and preferences.

The study finds that 59% of 19 to 31 year olds place in-car connectivity as the top interior feature when shopping for a new car. This year one out of every four persons in that age group will buy a new car, almost half of them will purchase new or used in the next two years.

That’s driving heavy interest in tuners and platforms that are app ready and adaptable to safe car use. Pandora, TuneIn, iHeartRadio, NPR and others are working with auto manufacturers to place their apps in the cars, as is SiriusXM. Leading the way, Pandora has deals in place with almost 2 dozen auto manufacturers already.

I think there’s a short term and long term view to all of this and long term my money is on all-in aggregators like TuneIn who provide access to anyone who wants to be listed in their directory. If you are a car manufacturer, isn’t that what you would want to offer? I’m thinking that’s what buyers will want to buy.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: