The streaming audio marketplace isn’t just about music – Audiobooks is a new service competing for listeners’ ears. This new service competes with Amazon owned Audible.com and offers a cloud based service that lets listeners stream, listen and sync between devices as they move around. One article I read called it “Netflix for audiobooks” and another “Spotify for books”.
The service offers a $24.95 subscription, after an initial free offer, that enables you to stream as many books as you want. It’s a price point that is more expensive than Audible, which offers a tiered rate plan starting at $14.95 for the equivalent of one book a month. Audiobooks has about 10,000 titles in their library.
Some may find the subscription price point a little high, but when compared to the price of books or audiobooks, it’s actually not a high price for consumers looking for more than one book a month. Trade paperbacks these days are around $14.95/month, and hardcovers often cost more than the Audiobooks monthly fee.
The question is, of course, how many subscriptions will users tolerate on a monthly basis? This is the question that no one really has the answer to in the new streaming audio marketplace.