Daily Archives: March 22nd, 2012

Tablet Usage Spurs Content Purchases

Tablet users are quite willing to pay for their content, according to a new study by Nielsen released this week. In fact, most tablet users have already paid for content – 62% for music, 58% for books, and 51% for movies, in the US. Those numbers are much higher than Euro tablet usage percentages – far fewer Europeans are willing to pay for their content.

More than 33 million folks here in the US already own a tablet and that number will balloon to more than 90 million by 2012. eMarketer estimates that currently, 31.5% of tablet users are ages 18 to 34, while 55.5% are 35 or older. By 2014, 18- to 34-year-olds will acount for 34.8% of tablet users, while those ages 35 and up will comprise 49.3% of the total. Tablet users skew male at present, but data suggests that this will even out in the next couple of years as well.

Tablet usage is being driven mainly by the iPad, which has about 28 million users now and will more than double to 60 million plus by 2014.

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