Digital audio is not a trend it’s a behavior. So said Targetspot CEO Eyal Goldwerger during his research update at RAIN Summit West this week. With 42% of the population listening, listening online is a firmly established behavior – one that grew 8% since last year.
Goldwerger presented a lot of great stats during his brief ten minute research update at the Summit – where he updated a research study originally presented last year by Targetspot. The audience is 54% male and 46% female. 51% are married, 22% have a household income of $100k +, and 64% own their own home.
What’s more – 80% of all listeners spend 1 – 3 hours per day listening online.
The numbers presented by Targetspot are remarkably and reassuringly similar to those recently presented by Arbitron/Edison Research in an update to their Infinite Dial Study, where 39% of the 12+ population was found to be listening monthly to online radio and 29% are listening weekly.