More than a quarter of mobile subscribers listened to music on their phones in April, according to new data from comScore. 25.8% of US mobile subscribers used their mobile device to listen to music, a number that is up 1.3% from the first quarter stat. Texting is the most popular activity at 74.1%, with app use, browser use, social interactions and gaming being the other popular activities.
The increasing popularity of mobile music listening is having an impact that is interesting to observe. Last week I wrote about Samsung as the latest mobile phone manufacturer to purchase a streaming service, recognizing the opportunity that lies in providing music content. SiriusXM recently announced a major upgrade to its mobile streaming offering – in the future, hanging on to their subscribers will likely require more and more competition with streaming services that are mobile-ready.
Meanwhile broadcasters are pressing for FM chips in phones to be mandated by congress, despite resistance by phone manufacturers. This could be a critical piece of broadcast radio’s future survival as mobile listening continues to grow. But the question remains, will listeners choose to listen to fm services when streaming services are available? Given the higher degree of interactivity offered by most streaming options, this is a big question.