There’s a special place in my heart for WFNX in Boston – after all, my first job out of college was at the Boston Phoenix, Boston’s alternative weekly newspaper. In fact, I was working at the paper when they bought the station and launched Boston’s alternative rock station. It was pretty cool.
And that was – ahem – a long time ago. So it was no small thing when owner Steven Mindich decided to sell it to Clear Channel. The newspaper and radio station are big brands in Boston, and synonymous with edgy, independent content. Not exactly the things that the Clear Channel brand brings to mind. Soon after the sale, most of the staff at the station was let go.
Today Boston.com, owned by the Boston Globe, announced that they’ll hire several on-air personalities from WFNX and stream a station online, offering alternative content similar to the stuff the heritage FNX broadcast.
According to an article on Boston.com: “Boston.com has been at the forefront of multimedia for some time now, producing award-winning videos, live video programming, interactive content, and more,” Lisa DeSisto, General Manager of Boston.com said. “We’ve long thought radio would be a natural extension for us, and we’re fortunate to launch with such an incredible team.”
I’d call this move a big opportunity. Boston.com picks up a big brand with a loyal local following and expands their multimedia footprint. At the same time, they get to kick a little dirt at that upstart weekly newspaper that’s always been a little thorn in the Boston Globe’s side…
TuneIn, the popular portal to Internet radio stations, has been on fire lately with announcements of new partnerships with broadcast stations. In recent weeks they have announced new partnerships with some pretty big names – like ESPNRadio and CBS Radio, Fox News Radio, Buckley and Salem Radio Groups, Bloomberg, and many more. TuneIn now offers access to more than 70,000 stations in its guide, a number that’s up 52% in a year.
TuneIn has a very popular mobile app which ranks in the top five in the Music category. They also provide tuner services to a wide array of devices, so partner stations enjoy both mobile and connected device access to grow their audiences. Stations get free, industry-leading tools, such as analytics through TuneIn Amplifier, and access to the audio service’s ad platform.
TuneIn has over 30 million active listeners per month. They are as close as anyone to having a uniform universal portal that can enable listeners to have easy access to anything they want to hear.