Triton released new audience data this week and the most interesting thing on the ranker is the fact that Clear Channel’s streaming platform is beginning to pick up steam, with stats growing 7% from April to May.
As RAIN points out in their analysis yesterday afternoon, Pandora‘s number grew about 4% from April to May, which could be an indicator of slowing in terms of their exponential growth. With more than a billion session starts and close to a million active sessions during the month, their market share is massive. Clear Channel’s growing active session number is approaching just 15% of Pandora’s number.
One thing that can continue to drive Clear Channel’s growth is their ability to brand iHeartRadio throughout their media empire. The deals that they have signed with other broadcast companies also drive listener registration for the iHeartRadio platform. Once registered, those listeners to Cox, Greater Media, Cumulus, or other partner stations in the platform, can easily be converted to listeners to iHeartRadio. Recently introduced features such as artist curated channels, personalized listening options, and social offerings are helping to drive both sampling and listening to iHeartRadio.
Here’s the ranker: