Women Like Listening Online

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Women like streaming music on the Internet, and are doing it more than they were a year ago, according to a new study by Alan Burns and Associates. The new study focuses on women’s usage and attitudes toward radio, among women 15-54 who listen to Adult Contemporary and Top 40 formats. The findings tell the story of the on-going shift online. Indicators of that trend include listening to streaming music up 15.8% over a year ago, and nearly 40% in total agreement with the statement that “Radio is kind of old, online music is hot now.”

On a daily basis more than one out of four women who listen to radio listen online – either to customized streams or streams of a radio station. 70% listen to radio on a radio. Which is a majority, but a long way from what that number used to be. In fact, in the last year, the percentage of women who listen to radio on a radio on a weekly basis dropped 8% – from 95% to 87%.

Women are shifting their listening online. Listening to radio is growing – but listening via AM/FM is not…

 

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