Daily Archives: August 6th, 2012

More Portals, More Listening, Right?

A NY Times article yesterday provides a nice summary of the ongoing attempt of iHeartRadio to grow its reputation as an Internet radio portal and compete with TuneIn, an independant company that has been in the business of offering a universal directory with links to Internet radio streams, and making it easier to listen to Internet radio with apps and software directories for device and car manufacturers.

While iHeartRadio has 12 million registered users (that would be those who have ever registered to use the service once), TuneIn has 40 million monthly users. As a frame of reference, Pandora recently said they have 150 million registered users and 49 million used the service in the last 30 days – so roughly one-third of their registered user base are monthly listeners. That would put iHeartRadio’s monthly users at around 4 million.

The NY Times article provides a good, if oversimplified, summary of the two services, depicting them as similar in offerings and battling it out to be THE Internet radio aggregator. In fact, it would be better for services and listeners, if there were more than two aggregators offering access to every service out there, making it as easy as possible to listen. And stations, broadcasters and pureplays, should work with all of them. After all, easy access is supposed to be what the Internet is all about, isn’t it?

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