The Katz Online Network is growing, according to a newsletter sent out a few weeks ago to network affiliates and others. Sales and new advertisers are growing too, according to Scott Taylor, SVP at Katz360: “We are very happy with what we’re seeing for [the third] quarter. Retail stores are seeing dramatic growth, led by Savers, Walgreen’s, and Wal-mart. Lowe‘s leads our Home Improvement category, while RIngCentral headlines the Telecom category. New advertisers to Q3 already on the books include Allstate Insurance, ESPN, LearCapital.com, and Buffalo Wild Wings.”
In addition, according to Triton’s Webcast Metrics data, the Katz 360 Online Audio Network generated more than 380,000 Average Active Sessions per week (M-F 6a-8p) in May, up 66% from a year ago, with session starts more than doubled from a year ago.
In addition to emphasizing their expanding online audio network, Taylor points out that their display ad network, made up of the websites of their affiliate stations, delivers 50 million listeners. (Technically speaking, those listeners are not actually listening, the number represents the number of people visiting the websites of the radio stations.) It’s a big number, and it’s smart that Katz has moved in the direction of creating this customized network with comScore – no doubt it will enable them to better monetize that online inventory by gaining them notice and credibility with digital ad agencies.