This week Apple was awarded a patent that appears to be a shot across the bow to streaming broadcasters. The patent enables switching from broadcastor streamed content to media stored on a device. By using information available from RDS data, broadcast listings or published programming schedules, the device would determine in advance what programming might not be of interest to the user and then switch to songs or podcasts stored on the device or streamed from a cloud based library. The system reportedly uses the device owner’s content consumption habits, as well as “like” and”dislike” interactive features to determine preferences.
Apple Insider presents this description from published patent information:
“For example, a user may not like a particular song broadcast by a radio station, or may not like a particular segment of a talk radio station (e.g., the user does not like the topic or guest of the segment). As another example, a user may not be interested in content originally generated by sources other than the media source (e.g., advertisement content). Because the user has no control over the media broadcast, the user can typically only tune to a different media broadcast, or listen to or consume the broadcast content that is not of interest.”
There are a couple of remarkable things about this, not the least of which is that Apple is certainly a formidable competitor. The fact that they have developed this new technology which focuses extensively on replacing radio content is noteworthy. Implications could be significant for broadcasters and others that offer single stream programming, not to mention ad-insertion companies and advertisers. In fact, there could be, would be significant impact for on-demand services as well, since it would make an individual’s music library more useful and relevant.
And the devil is in the details, which might be comforting if the patent holder were any other than Apple…