Study: More Than One in Five Listen To Streams Daily

 

Triton Digital and Alan Burns and Associates recently released a new study Radio Tomorrow which focuses on listener attitudes and behavior with a focus on future prospects for the medium. It’s a dense study with a lot of interesting questions in it. For example,

25% of those asked stream music on a smartphone daily from AM/FM, Pandora and other sources, and the number climbs to almost 40% weekly. Pandora alone claims 11% daily and 15% weekly in terms of people using it, per the study.

Some of the news in the study is predictable: young people listen to radio less, want more control of their stations.

Some of it is less so – for example, the study found that 44% of listeners would be more likely to buy a phone if it had an FM chip in it. And of the nearly 20% who have internet access in their cars, many still listen to AM/FM (70%).

When asked if there is a medium that feels like a friend, 50% named RADIO. And they find radio ads more trustworthy and less annoying.

If you haven’t taken a look at this study you should. There’s meaningful takeaways for anyone programming a station, online or not…

Alan Burns and Associates Radio Tomorrow Study

 

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