The connected car, once a concept, is now a reality and one that offers significant promise for the audience growth to online stations. One company that’s really driving the integration between your car and connectivity is Aha Radio. By the end of 2013, Aha will be installed into vehicles by more than 10 auto manufacturers which in total represent more than 50 percent of all cars sold in the USA/Canada and up to 30 percent in Europe.
Using a cloud based platform, Aha lets the consumer organize their content on their phone and then integrate it with their car. Aha has content partnerships with more than 30,000 stations, including names like AccuRadio, Slacker, Rdio and Deezer. The also are integrated with innovative audio content from location based weather service Custom Weather to targeted content from Men’s Fitness and TV Guide, to Storynory, a service that offers audio content for children.
“Aha lets consumers access their favorite Web content as audio preset buttons wherever they go,” said Robert Acker, VP of Connectivity for Harman. “By connecting people to the web in way that makes sense at 65 MPH Aha is delivering the next-generation of driver connectivity in a format as familiar as radio. We look forward to the day when drivers of any vehicle can safely access their favorite Web content using Aha.”