Smartphone users like to use the devices to listen to music, and that’s a trend that is on the upswing, according to new information from NPD Group. 56% of smartphone users listen to music on their devices, with 39% of them doing that daily. Of those, they mostly listen to Internet radio (65%), but also stream on demand services like Spotify or Rhapsody (30%) and listen to their own music (it’s not clear whether it’s on the device or streamed from a cloud service) as well.
Music listening on mobile devices extends to tablets as well, with 40% of tablet users listening to music on those devices.
The Audio Consumption study done by NPD Group also observes that hardware of products that enhance wireless local playback of streaming services on mobile devices, like wireless speakers and headphones, are growing as a result of this trend. “With both local music storage and the ability to connect to any number of online music services, tablets and smartphones are actually contributing to a net increase in their owner’s use of internet radio and personal music collections,” said Ben Arnold, director of industry analysis at NPD. “As a result, we are seeing sales growth in products that compliment playback on mobile devices, particularly those that feature wireless local streaming.” Wireless streaming speaker sales more than tripled in 2012, and wireless headphones grew by 34 percent.
NPD Group’s Russ Crupnick is a featured speaker at the upcoming RAIN Summit West on Sunday April 7th at the Las Vegas Hotel. For more information and to register, click here.