Digital revenues generated by US radio broadcasters shot up 11% in the fourth quarter of 2012 compared to the previous year, and pushed the full year over year increase to an impressive 8%. Spot dollars increased a mere 1%, further emphasizing the brightness of the digital horizon for radio.
“The continues stellar showing of the Digital sector…underscores the fact that th eRadio industry is finding additional ways to monetize these streams and that advertisers are taking advantage of new platforms to reach our listeners,” said RAB President and CEO Erica Farber. The digital revenues category represents revenues generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations.
As the overall contribution that digital revenues makes to radio’s revenue edges closer to 5%, Internet advertising revenues are hitting record highs. The Interactive Advertising Bureau reported that Q3 of 2012 was up 18% over a year earlier, with Q4 numbers yet to be released. With spot radio dollars stuck in barely positive territory, digital solutions that enable broadcasters to unlock a portion of that pie become an important piece of the radio economy.
RAB president and CEO Erica Farber will deliver a keynote speech at RAIN Summit West on April 7th, offering her perspectives on radio’s digital initiatives and prospects for the future. Other panels will explore online options to capture more revenue as well. For more information and to register, click here. (Early bird registration ends next week.)