Daily Archives: February 26th, 2013

In A Flatbed Ford

Connected audio in cars may be last year’s news, but the level of interactivity is challenging auto manufacturers to work with developers to create some pretty inventive applications. Enter Gracenote, an independent division of Sony, that collects data points on millions of songs and provides backend services that enable song recommendations to streaming services (for example).

Now Gracenote has found a way to tap into the Control Area Network of a Ford Focus and use the data to create song recommendations based on the way you are driving. For example, when the windshield wipers are on, you might hear a bluesy tune to match the rainy road, but when you’re driving fast down the highway, your playlist may serve up a song like the Beach Boys, and high beams might trigger Ray of Light by Madonna.

More than anything, this puts a whole new meaning on the “connected car” concept. Your car is not just connected to the Internet, it’s connected to the weather, and traffic conditions and the way that you are driving. Really, you have to marvel at the concept (while you kind of wonder about it’s usefulness).

The demo took place at Music Tech Hack Day in SF recently, and I read about it in GigaOm. Here’s a video that demonstrates it:


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