On-Air and Online Radio Drive Song Sales

New research presented by Russ Crupnick of NPD Group at RAIN Summit West underscores the promotional value of AM/FM radio relative to song sales. More than half of the folks surveyed named “announcements on AM/FM radio” as the primary thing that would make them shop more for new music.

Given the drastic drop in song sales revenue in recent years, that’s an important fact. In 2005, 73% of the US Internet population bought at least one cd, and in 2012 that number was 35%. Some of those purchases were replaced with song downloads, which jumped from 9 to 23% in that same period.

Meanwhile, the same population said that they stopped illegally downloading music because they could listen to it on the radio – online (45%) or on the air (33%).

So what does all this mean? One way to look at it is that radio – both on-air and online is one of the most important weapons the music industry has for driving revenue…

npd group shop for new music

Rain Summit Europe is Thursday May 23rd in Brussels. Join us for a great day of panels and presentations, plus excellent networking at the largest gathering of online audio professionals in Europe. Hope to see you there!

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