AOL Music announced, or at least its laid off employees announced on friday afternoon that it will shut down. Shortly after that, AOL Radio’s twitter account explained that the streaming service operated by Slacker would not be shutting down. The shut down encompasses the main site that offers free music videos, song lyrics, downloads, and music news and includes sites Noisecreep (hard rock and heavy metal); The Boot (country); The Boombox (hip hop/R&B); as well as Spinner and AOL Music.
AOL Radio and reportedly Shoutcast will survive the cuts. In June of 2011 AOL Radio paired up with Slacker in a deal that moved their channels into Slacker’s portal of offerings. Slacker picked up the traffic and also the costs of streaming those channels.
Shoutcast, which AOL acquired back in the late 90s, is another story entirely. That portal gives bandwidth to more than 50,000 global stations. They have a very large audience and are quite possibly the biggest streaming portal online. (It’s never been clear to me what the business model is for Shoutcast, but that’s another story.)
AOL has certainly been through changes, struggling to retain or regain brand prominence in recent years. In 2011 they bought Huffington Post and have placed more emphasis on becoming a top notch news portal. AOL Music is likely a victim of that transition.
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- Is AOL Music shutting down? (theverge.com)
- AOL Music Shuts Down (allaccess.com)
- The Day AOL Music Died (variety.com)