Developers at The Echo Nest have put together a fun tool to demonstrate their ability to create music profiles for individuals based on the music they like or say they like. The way it works – you can either type in a few artists, or allow access to your facebook likes and it stereotypes you based on your musical selections.
Without much thought, I typed in a few of my favorites: Joan Armatrading and the B52s (from my college days), Dar Williams, Jack Johnson and Michael Buble. Up pops my musical listening persona, which I was fairly disappointed in: I’m a Sheltering Suburban Mom who likes Cabernet and 50 Shades of Grey, at least according to the game. And I thought I was so cutting edge.
The Echo Nest, on the other hand, is cutting edge. I’ve been to their offices in a trendy renovated warehouse in Davis Square in Somerville (not far at all from the now infamous Watertown). The company was started by a couple of smart MIT guys who originally thought they were building a streaming service like Pandora, and then decided that they would instead go into the backend business of powering personalized music services. Somewhere along the way they hired CEO Jim Lucchese, a smart and likeable guy. Now they are powering the likes of Spotify, iHeartradio, MTV, Vevo, and others.
Personalized music experiences are becoming a standard offering of most of the bigger music services. Go on and play What’s Your Stereotype, it’s easy to understand how your listeners will like it. And I dare you to tweet it, or post it below when you’re done..
Jim Lucchese is one of the smart people who often speaks at RAIN Summits. Our next conference is RAIN Summit Europe in Brussels on May 23.