AM/FM Usage Drops below 90% In New Survey

Jacobs Media has updated its annual Tech Survey, which is a study of the media habits of core radio users. It’s a study that has 9 years under its belt now, so it’s a great chance to take a look at trends.

In the big picture of how media stack up in terms of usage, there’s been a pretty big shift, with people using AM/FM an hour or more a day dropping below 90% into fourth place behind TV since the release of last year’s results. AM/FM fell 3% in a year, which is a shift that is hard to ignore. Meanwhile, usage of Internet radio weekly or more jumped 7% year to year to 45%. Last year’s survey results assigned 18% of Internet radio’s 38% to Pandora, but this year’s results don’t offer specifics on Pandora’s share.

One of the salient takeaways from this study is that listeners are connecting with radio across a more diverse set of technologies. Jacobs Media President Fred Jacobs says it’s about  “radio’s ability to uniquely connect with consumers on their preferred platform.” This survey of radio users is telling us loud and clear that they want to be able to access content across a diverse offering of media and devices.

jacobs tech survey 9

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