Last week was a big news week for online music news and RAIN Summit Orlando was front and center. The speaker list and agenda for the event were spectacular, featuring smart people from online music services and digital savvy broadcasters, global agency executives, and forward thinking industry folks. The discussions were dynamic – professionals from Ford and Pioneer Electronics discussed dashboard strategies with guys from Pandora, Slacker and TuneIn; and top Triton exec Mike Agovino didn’t mince words while debating benefits of ad insertion with agency exec Natalie Swed Stone and Saga’s Steve Goldstein.
It was a breath taking day full of meaningful conversation that took place on the stage as well as in the audience, in the halls and during breaks. The absolutely best part of every RAIN Summit is the audience. It’s a group that’s always engaged, leaning forward, listening and asking questions, engaged with what is going on. It’s one of the biggest and brightest audiences at the entire Radio Show.
David Field’s keynote at RAIN Summit Orlando presented an interesting, if perhaps defensive perspective of the online audio marketplace. He did admit that audio consumption is expanding, presumably with the help of steaming services, but went on to imply that Pandora’s numbers are a hoax and question the value of targetability of audio ads. While I don’t really understand the wisdom of taking such a position, I also have no doubt that the people in the room are smart enough to figure that out for themselves as well. This is not a room full of lemmings.
RAIN Summits are places where the industry – and I mean the entire online audio marketplace – can come together and engage in dynamic dialogue, maybe even debate, on best ways to grow the space. We don’t set an agenda or require our speakers to take a certain point of view. Pushing forward means considering all the perspectives, forming opinions and then questioning them again. That’s the true value of an industry conference, and that’s what I think we witnessed in Orlando last week. It was, in my opinion, the best RAIN Summit yet. If you were there, thanks for coming. If you missed it, please join us next time.
Classic Rock tops the list of most popular genres in a survey of people who listen to online radio at work. Followed closely by Rock and Country music, Classic Rock songs are the ones that more than 1000 respondents said they listen to online and at work. The new info is part of an at work study done by Radionomy and Edison Research and released today. Based in Brussels, Belgium and San Francisco, Radionomy is one of the largest user-generated radio station platforms for producers, listeners and broadcasters around the world. This new study was designed to encourage producers of Internet radio stations on their platform by providing them with more information on what users want to hear.
The study finds that most people listen to Internet radio to hear songs they know – 86% tune in for that reason. But they also like to discover new music, as 72% pick that as a reason to listen as well. Fewer folks said they tuned in to hear DJs and local news online. More than half listen to 2 or 3 Internet radio stations a week, and more than three-quarters listen in other places outside of work as well.
“The desire on the part of listeners to simultaneously hear their favorite music and also be exposed to songs that they haven’t heard before but still appeal to their tastes creates an interesting opportunity for producers,” said Radionomy’s Thierry Ascarez. “We believe that those who can achieve a balance of giving people what they already want, and also new things that will appeal to them based on their established tastes, will more meaningfully connect with their audiences.”
You’ll be able to hear more about this survey at the Radio Show in Orlando next week. And you’ll be able to get a lot of very useful information about online radio and digital audio at RAIN Summit Orlando on Tuesday September 17th at the start of the show. For more info on RAIN Summit Orlando, or to register, click here. To save a few bucks use the promo code Audio4cast (you have to register before you get there to get the discount). Hope to see you there!
Driving is down in the US, according to an AP article that I read in my local paper over the weekend, causing folks that study that kind of behavior to conclude that our love affair with cars here in the US is coming to an end. The average number of miles drivers individually rack up peaked in July 2004 at just over 900 per month. Since then it’s been dropping, off 9% by last year at 820, and down again for the first half of this year.
Apparently, many factors are contributing to this trend, including the high cost of buying a car, the high price of gas, and the increased ability to purchase things online and even socialize online. Job losses due to the recent recession are a factor as well.
Which leaves me thinking about the impact that decreased driving is having on radio. Is the actual decline in driving one of the factors in radio’s declining AQH? The fact is that for the past decade, broadcast radio’s time cume has remained fairly steady at around 92% of the 12+ population, while it’s AQH keeps dropping. Some of this is due to younger generations preferring to listen on other platforms, like streaming.
But I’ve never heard anyone mention that the drop in time spent listening to AM/FM radio is tied to an overall drop in time spent driving in the car. And not only that, but this trend may be more closely tied to younger generations choosing other listening platforms over broadcast radio as well. Twenty years ago, two thirds of 18 year olds had their license. Today fewer than half of teenagers get their license in the first year they are eligible. That’s got to be having an impact on their time spent with radio.
Radio’s dominance over drive time has long been its mainstay. The waning of the time that folks spend in the cars is surely having a significant impact on the amount of time they are spending listening to their favorite drive time media…
How does this trend impact the future of radio and streaming? Don’t miss a great panel discussion on the topic at RAIN Summit Orlando featuring execs from Pandora, Ford, Pioneer Electronics, Slacker and others. You can see the full agenda and register here. Use the code Audio4cast to save a few bucks. See you there!