IAB Announces Podcast Upfront

The Interactive Advertising Bureau (IAB) will host its second annual Podcast Upfront on September 7th and expand from a half to full day long program. The Second Annual Podcast Marketplace will feature 12 podcast companies, selected from a larger group based on their proposals to participate. Attendance is by invitation for advertisers and media agency executives.

Selected sponsors will each have a 20 minute presentation that will spotlight marketing opportunities for advertisers in podcasting. Last year’s event was very successful, and the expanded format for this year promises to be just as exciting.

Selected presenting sponsors include:

  • AdLarge
  • Authentic (formerly Podtrac)
  • CBS Radio’s Play.it
  • ESPN
  • HowStuffWorks
  • Midroll
  • NPR
  • Panoply
  • PodcastOne
  • Time Inc.
  • WNYC Studios
  • Wondery

The content of the presentations will feature an impressive list of some of the most popular podcasts:

  • The Adam Carolla Show
  • Engage: The Official Star Trek Podcast
  • Entertainment Weekly: Game of Thrones
  • ESPN: Fantasy Focus Football
  • FOUND
  • TED Radio Hour
  • Jim Breuer’s The Metal In Me
  • Malcolm Gladwell’s Revisionist History
  • Radiolab
  • Stuff You Should Know
  • This American Life
  • WTF with Marc Maron

No word on which presentations will include their personality hosts, but I do know that the intial RFP encouraged companies that were interested in participating to make their pitches as appealing as possible in order to be selected, so I’m guessing quite a few podcast personalities will be on stage. It’s bound to be a great day for podcasting. Read more about it here.

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