AndoMedia has released a new ranker for June 2010 which resolves an ongoing issue that had prevented some key online only (or pureplay) stations from being presented in their domestic ranker. Digitally Imported, 977Music, and 1.fm had previously shown up in the All Streams ranker, but due to some technical measurement issues AndoMedia was unable to report on their US only streams. This month those stations debut in the US based streams report as well, joining AccuRadio and Pandora for a total of five online stations in the listing of the top streaming stations or networks measured by AndoMedia.
Pandora, which sits prominently atop the ranker with more than three times the average number of streams per minute (AAS) than the next platform (which happens to be CBS Radio, including AOL and Yahoo’s streaming radio platforms). Thanks to Pandora, listening to online only stations exceeds listening to broadcast streams on the top twenty domestic ranker as well.
Another highlight from this monthly ranker is ESPNRadio’s number, which reflects a huge increase thanks to massive listening to streams of World Cup matches. The average number of domestic streams for that service leapt from 10,103 to 16,758.
Streaming solutions provider Jetcast has partnered with Lenco Mobile and announced a listener loyalty program for Internet radio stations. RadioLoyalty will reward Internet radio audiences for using their favorite stations’ Internet broadcasts.
Jetcast provides streaming solutions to television and radio broadcasters, including streaming, ad insertion and network ad sales. Clients include Buckley Radio, Grupo Radio, 1.FM and 977music.com as well as others.
“Our RadioLoyalty™ loyalty program is focused on helping Internet broadcasters succeed in the digital marketplace,” said John Williams, CEO of Jetcast. “RadioLoyalty™ contains all the tools necessary for a broadcaster to dramatically increase the usage of their Internet broadcasts, enhance audience satisfaction, and grow the station’s monthly recurring revenue. It is a win-win situation because RadioLoyalty™ rewards the listener and the station at the same time.”
Once a listener registers with RadioLoyalty™, they automatically earn points for various activities including listening to, or watching, a participating station’s Internet broadcast, referring friends to the station, and other activities. Loyalty Points can be redeemed for goods and services inside the RadioLoyalty™ store.
AndoMedia has released its monthly ranker of listening estimates to Internet radio platforms that are measured by Webcast Metrics, which uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers.
For Domestic total week listening, Pandora’s audience continues to rank first, followed by CBSRadio’s online radio platform, which includes all its streaming broadcast stations as well as AOL and Yahoo Launchcast (but does not include CBSRadio-owned Last.fm). Clear Channel, Citadel, Entercom, Cox, EMF, ESPN and Radio One round out the top ten online radio platforms on the domestic ranker which counts only verified US based listening.
The All Streams ranker, which counts all listening to an online group or station’s streams, shows some stations that are not providing location verified listening data. Big online brands Digitally Imported, 977Music, 1.fm and AccuRadio push some broadcaster based platforms out of the top ten in this ranker.
AndoMedia points out that this month the average number of listening sessions, sessions started and time spent listening all increased. More info and the actual rankers are available here.