After a hiatus of a month or so and quickly on the heels of the release of August rankers, AndoMedia has released Webcast Metrics Internet radio audience data for September for its measured stations. Again, some data is missing due to a “log processing error.”
Average Active Sessions data is intact for all stations on the ranker. Pandora continues to lead the pack with now over 400,000 Average Active Sessions during the Monday-Sunday 6a-mid daypart. CBSRadio, including AOL and Yahoo’s streaming radio platforms, is next with Clear Channel following. Other broadcasters with streaming platforms that make the top ten are ESPNRadio, Entercom, Cox, Citadel, Cumulus and EMF. Slacker is the only online only brand that keeps Pandora company in the top ten.
Bonneville, at #15 on the ranker, has the highest Average Time Spent Listening of over three and a half hours per session.
Katz Online Network continues to be the only sales network represented on the ranker. Here’s the snapshot, you can see the entire press release here.
While broadcasters gathered in DC last week, digital folks were in NYC at the Interactive Advertising Bureau‘s annual MIXX Conference, part of Ad Week in that city. (It’s a shame that the two events are at the same time.) During their event, the IAB released its “Digital Audio Advertising Overview” Platform Status Report, a first ever effort by that organization to define the digital audio space and make it easier for digital advertisers to understand it.
The document “defines the digital audio category and provides a snapshot of the marketplace audience size and demographics as well as outlining the players in the market, the vehicles currently used to deliver content and advertising formats, and some of the most important metrics for measuring success.” It’s a white paper that provides a nice overview of Internet radio in terms of audience and measurement, ad opportunities and standards. While the report calls itself an overview of the digital audio space, in fact it concentrates solely on Internet radio – I saw no references to podcasting, on demand streaming, HD, or any other types of what I consider to be audio of the digital variety.
The paper provides research from Nielsen, Bridge Ratings, AndoMedia as well as Edison Research/Arbitron’s comprehensive annual Infinite Dial Study to define the market size, provide listening data and identify the ad units typically available. It also lists major advertisers such as Chevrolet, Ford, McDonalds, Dunkin Donuts, American Express and Home Depot (the list is longer), and includes a case study of OnStar on the Katz Online Network as well as Pandora.
With this white paper the IAB, the main ad association for the digital market, is finally acknowledging digital audio as a digital ad option for advertisers, so it’s a great thing. With all due respect to those involved, it’s long overdue. While there is little that’s new in the report, it’s all pulled together very succinctly into a credible presentation that sellers can use to educate advertisers. It should be particularly useful with digital ad agencies who have been slow to spend on Internet radio. Having the IAB stamp of approval means a lot.
Congrats to Brian Benedik of Katz360 and Andy Lipset of TargetSpot, co-chairs of the IAB’s digital audio committee, and the companies that are on the committee: AndoMedia, Google, Clear Channel Radio, Comcast, comScore, Cox Cross Media, ESPN, Pandora Media, and others. Hats off for a job well done.
You can download the report here.
Broadcast business solution provider Marketron timed their announcement that they purchased mSnap to hit during the Radio Show last week. With all the buzz about mobile at the show, it was good thinking. Marketron, owned by Wicks, is a powerhouse in the broadcast radio business solutions marketplace – last week separate employees of the company were telling me that their market share is 70 or 80%.
Marketron’s been focused on integrating their platform, which provides tools to broadcasters for scheduling, tracking, inventory management and billing, with other solutions providers that enable new types of inventory, including streaming and mobile. Earlier this year they announced a partnership with AndoMedia to facilitate the scheduling, delivery and billing of broadcasters’ streaming assets.
The mSnap acquisition enables companies to sell and fulfill both mobile and broadcast assets in the same single, integrated platform. This will eliminate the operational complexity of managing the sale of diverse advertising assets through multiple systems and processes.
“Mobile is one of the fastest growing advertising segments in our industry and mSnap has established itself as an innovative leader in the category,” said Mike Pallad, Executive Vice President of Sales for Citadel Broadcasting. “The acquisition of the company by Marketron, which offers a host of cross-channel solutions for media companies, will increase mSnap’s capabilities and development. We’re proud of our partnerships with Marketron and mSnap and look forward to the benefits this merger will offer our stations and advertisers.”
This is a really wise move for Marketron, one that will benefit them and their clients as well as the industry as a whole. Tools that make it easier for broadcasters to manage their inventory will inevitably increase the value of those assets. As broadcasters adopt revenue strategies that include more and more diverse inventory sets, smart platforms like this make that inventory manageable, trackable, and therefore more valuable.
(In the interest of full disclosure, which I believe the bloggers in our industry need to be more respectful of, I have done some consulting with Marketron in the past.)
AndoMedia has released a new ranker for June 2010 which resolves an ongoing issue that had prevented some key online only (or pureplay) stations from being presented in their domestic ranker. Digitally Imported, 977Music, and 1.fm had previously shown up in the All Streams ranker, but due to some technical measurement issues AndoMedia was unable to report on their US only streams. This month those stations debut in the US based streams report as well, joining AccuRadio and Pandora for a total of five online stations in the listing of the top streaming stations or networks measured by AndoMedia.
Pandora, which sits prominently atop the ranker with more than three times the average number of streams per minute (AAS) than the next platform (which happens to be CBS Radio, including AOL and Yahoo’s streaming radio platforms). Thanks to Pandora, listening to online only stations exceeds listening to broadcast streams on the top twenty domestic ranker as well.
Another highlight from this monthly ranker is ESPNRadio’s number, which reflects a huge increase thanks to massive listening to streams of World Cup matches. The average number of domestic streams for that service leapt from 10,103 to 16,758.
This is a first indication that Triton intends to combine the force of its ad insertion, audience measurement and sales divisions in deals with content services and in competition with other Internet radio sales organizations. Slacker Radio has previously worked with Targetspot on ad sales. There’s no indication as to whether Slacker’s new relationship with Triton is exclusive.
“We are focused on accelerating the growth and adoption of digital audio by creating dynamic opportunities for both traditional and new media clients. With an in-stream and mobile platform of more than 15 million registered users, Slacker further increases our digital sales footprint and brings highly compelling interactive opportunities to our advertiser and agency clients alike,” said Triton EVP Bill Freund.
AndoMedia, owned by Triton Digital, has had a relationship with Katz360 which left the audience measurement and ad insertion pieces to Ando, and the network selling to Katz. A year ago, Katz360 and AndoMedia announced a deal with Pandora which did just that. This deal with Slacker gives Triton the sales responsibilities and keeps it all inhouse.
AndoMedia has released May Webcast Metrics audience data for the stations and networks that it measures.
In their press release, AndoMedia states that most stations saw 1 to 2% declines in listening for the month from April stats. Actually, Clear Channel and CBSRADIO saw much greater declines than that – over 10% of their domestic numbers. This *could* be explained in part by the fact that – as my friend Kurt Hanson figured out – most streams have higher listening on weekdays than weekends or holidays. April was 73% weekdays; May was only 65% weekdays. This, says Hanson, accounts for 5% of the drop. The rest, he continues, could be an indicator that “listening to simulcasts of terrestrial stations online does not seem to be growing in 2010.”
Pandora continues to grow its audience: its domestic-only AAS grew very slightly, but the service gained almost 14.5 million session starts. This may indicate that a lot of folks are visiting but not necessarily staying with Pandora for very long, which wouldn’t be too surprising based on the enormous buzz and sampling that they are getting via iPhone apps and such.
The press release and ranker are here..
ESPNRadio’s coverage of all 64 World Cup soccer matches this year has been a big hit with online listeners. Starting with the opening match on June 11th, through June 20th, World Cup coverage on ESPNRadio generated nearly 3.8 million total listening hours, with an average time spent listening of 47 minutes.
ESPNRadio’s streaming coverage of the US match against Algeria last week brought ESPNRadio its biggest audience ever – the broadcast peaked at 180,000 listeners, according to AndoMedia and was nearly double its previous record, set on June 18th during the US versus Slovenia match. (The US vs Algeria match took place during a week day work day here in the US, driving at work fans to listen online, while the Slovenia match was on a weekend).
The station saw enormous traffic to its website as well – setting a record for site visits and page views as well.
Unfortunately, the US team was defeated by Ghana on saturday, ending their World Cup play. If you missed the game or any of the others, you can listen to a podcast of the game, or recaps of that game or any other in ESPNRadio’s World Cup Central here.
After some delay due to AndoMedia’s working with the MRC on accreditation, AndoMedia has released two months worth of Internet radio audience data for March and April. They’ve also implemented some changes in the way they calculate and credit listening – for one, they’re not going to count sessions that last longer than 24 hours. The second change has to do with the way they assign credit using IP based geolocation data – when it is not available they will use the central time zone.
Accreditation is a good thing, I’m strongly in favor of Ando doing everything they can to make sure their Webcast Metrics server based audience measurement service meets with the approval of the Media Rating Council. We also see for the first time the IAB logo on the released rankers, signifying that AndoMedia has become a member of the Interactive Advertising Bureau.
With regard to the data…the lineup remains the same, with Pandora furthering their lead in terms of listeners on the domestic ranker and Cumulus debuting on the ranker. Missing from the All Streams ranker below is Pandora with 324,886 AAS, which would appear at the top of the pack.
Besides that, there are few noteworthy changes. You can see the rankers here. AndoMedia will host a teleconference to review the new data on thursday June 17th at 3pm (no indication of what time zone). To register for that, click here.
AndoMedia has released its monthly ranker of listening estimates to Internet radio platforms that are measured by Webcast Metrics, which uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers.
For Domestic total week listening, Pandora’s audience continues to rank first, followed by CBSRadio’s online radio platform, which includes all its streaming broadcast stations as well as AOL and Yahoo Launchcast (but does not include CBSRadio-owned Last.fm). Clear Channel, Citadel, Entercom, Cox, EMF, ESPN and Radio One round out the top ten online radio platforms on the domestic ranker which counts only verified US based listening.
The All Streams ranker, which counts all listening to an online group or station’s streams, shows some stations that are not providing location verified listening data. Big online brands Digitally Imported, 977Music, 1.fm and AccuRadio push some broadcaster based platforms out of the top ten in this ranker.
AndoMedia points out that this month the average number of listening sessions, sessions started and time spent listening all increased. More info and the actual rankers are available here.