Shazam is an app that you can use to tag songs and identify them. Hear a song and wonder what it is? Shazam identifies the song for you and offers you the lyrics. It also lets you preview and purchase the song, watch the video, and learn more about the artist. You can share songs with your friends as well. They have more than 175 million people using the service in 200 countries.
Shazam encouraged users to use Shazam to tag the halftime performances of artists and get exclusive content. Sponsored by Bud Light, the promotion offered both a Shazam logo on the screen and announcer promo telling the tv audience that they could use the app to tag artists and ads, enter contests and get special offers. Sponsor tie-ins included Toyota, offering a win a car sweepstakes, Cars.com which let viewers use the Shazam app to donate a buck to charity, and Pepsi which offered a free music video to viewers who used the app.
Shazam reported that football fans tagged content millions of times during the halftime show and ads. No word on how many folks downloaded the app during the show to use it, but I’m guessing there was a lot of traffic for that as well.
Simply by making music more interactive, Shazam was able to put itself at the center of one of the biggest tv events of the year. Here’s the Bud Light tv commercial featuring Shazam..
You probably caught the hullaballo about Apple rejecting single station radio apps forevermore, which turned out to be a false rumor. In fact, Fred Jacobs of JacAPPS, told us via Twitter yesterday morning that one of the apps they developed for a station in Chattanooga was approved.
Dan Anstandig reports in his weekly Radio3D that “Trudy Muller, an Apple spokesperson, told Radio3D, “There are many unique radio apps on the App Store, and we look forward to approving many more. One developer has attempted to spam the app store with hundreds of variations of essentially the same radio app, and that is against our guidelines.'”
Other reports have it that Apple has become a little more discriminating in their app approval process.
Whether Apple is or isn ‘t approving single station apps is only part of the point here, and this should be taken as a shot across the bow by broadcasters. Building an app that is simply a stream starter for a simulcast is not a great idea. Listeners aren’t likely to love it, and maybe Apple won’t either.
I don’t really know what was wrong with the apps that DJBApps recently had rejected, except that they reportedly did not provide an enriching end user experience. So if you’re going to invest in an app for your single station, make it a good one that gives a person something to play with, look at, interact with. Hire someone who can put some of your station’s personality into the app. But don’t expect the app to bring you a whole new audience, this is mainly a tool for your current listeners to use to listen on their smartphones.
To expand their audience, stations should be working together and building apps that feature lots of broadcast stations. How about a Philly or Boston Radio App that offers all the stations in an area along with news and information, restaurant and shopping guides, and more? A portal to area radio stations!
Pandora became famous because of the enormous popularity of its iPhone app. One click and the listener has access to millions of listening choices. The radio industry should be working on a way to offer its content cohesively that makes listening to their stations as appealing as that…