Electronic dance music, EDM, is getting a lot of buzz lately. Clear Channel’s iHeartRadio launched an EDM channel called Evolution in November with quite a bit of fanfare, including mixes curated by famous DJ’s like Pete Tong and a party in NYC hosted by Afrojack, another world famous EDM style DJ. Evolution quickly became the most popular online only channel on iHeartRadio. Next Clear Channel flipped its new station in Boston, WHBA, to the format.
As still more evidence of the popularity of the format, Billboard decided last week to start a new Dance/Electronic Songs Chart.
But EDM is not a new radio format, nor is it newly popular. It’s been a huge hit online for years, as stations like Digitally Imported know. DI.fm is the biggest electronic music station in the world, with more than 50 channels and more than a million listeners, according to Ari Shohat, Founder of the station. He says that EDM is a very broad category of music and the new stations and chart are focusing on the pop acts. One of the first Internet radio stations, DI launched in 1999 and plays “addictive electronic music” and offers listeners the long tail, with 50 channels of everything from House and Hardcore to Techno and Trance.
DI has had a large listener base for a long time. The new wave of more mass appeal stations online and on-air, as well as the new attention to the format from Billboard are benefitting from a format that has been alive and well online for a long time. EDM may be the first format to actually take hold online and then move on-air, but it probably won’t be the last..
RAIN Summit West 2011, the largest gathering of Internet radio people and information, will take place on Monday April 11th at the Renaissance Hotel in Las Vegas. This will be the 9th annual event, each year it gets bigger and better, growing in scope and size along with the marketplace. (As a disclaimer I’ll tell you that I’m very involved in organizing it.)
One of the scheduled panels will be a discussion of the future of music, featuring some really smart entrepreneurs in the streaming music space. Michael Robertson, Founder of MP3Tunes is one of streaming music’s true pioneers, having founded MP3.com and sold it to Universal/Vivendi will be on that panel. He will be joined by David Hyman, Founder of on-demand subscription streaming service MOG. Hyman’s past lives include CEO of Gracenote. Eric Johnson is the COO of Wolfgang’s Vault, one of my favorite online streaming places. Ari Shohat‘s Digitally Imported is one of the most listened to online stations, and he’s a sharp entrepreneur as well. The panel will be moderated by TAG Strategic’s Ted Cohen, a past record company executive and well known digital music consultant.
Need more reasons to attend? You can review the full agenda here. To save 20% on standard registration, go here and use the code AUDIO4CAST20. If you’re a broadcaster or webcaster, you don’t even need to use that discount, there’s a special rate of $79 for you. Including lunch and cocktails!
RAIN Summit West is a really great opportunity to meet people, get information and expand your expertise. See you there!